Tired of posting a biryani photo and hearing crickets? Likes don’t pay the bills — conversions do. But the good news? You don’t need to go viral — you just need to stay visible and relevant.

Let’s break down what actually works for restaurants on social media:

🎥 1. Reels = The New Table Talk

Short-form videos are king. Behind-the-scenes kitchen action, sizzling tikkas on the grill, dough being tossed, or even a timelapse of a thali being plated — these grab attention.

• ✅ 👉 Keep it real. Raw videos > over-edited ones.
• ✅ 👉 Add trending sounds for reach.
• ✅ 👉 Text overlays = more watch time.

📸 2. Stories = Daily Specials, Literally

Use Stories to post:

• ✅ What’s low in stock (creates urgency!)
• ✅ Quick polls: “Paneer Butter Masala or Kadhai Paneer?”
• ✅ Countdown to weekend buffet
• ✅ People love casual updates. No pressure, no perfection.

🖼️ 3. Posts = Brand Building

Keep your feed aesthetic. Showcase:

• ✅ Signature dishes
• ✅ Interiors and vibe”
• ✅ Happy customers
• ✅ Festive decorations
• ✅ Chef’s specials with a story
• ✅ Your grid should look like your restaurant feels.

🛠️ 4. Pro Tips for Results

• ✅ Use location tags: More visibility, especially with tourists
• ✅ Add hashtags: #SingaporeEats #HalalFoodSG #BiryaniLovers
• ✅ Engage: Reply to DMs, thank people for tagging you
• ✅ CTA every time: “Order now,” “Tag a foodie,” “Reserve a table”

🧠 Remember:

You’re not selling food. You’re selling cravings, experiences, and memories — social media is just your digital plate.